Kitsch for a Cause
L.A.-Based Found Animals, Launches Unconventional Calendar to Promote Cat Adoption
LOS ANGELES, CA –– Not one, but 15 cool cats grace the pages of Found Animals Foundation’s innovative 12-month calendar featuring a bevy of cat-loving men posing for a cause!
Striking a mix of risqué and tongue-in-cheek poses alongside the most camera-ready of nimble felines, the quirky 2012 calendar, aptly dubbed “6 Packs/9 Lives”, is the brainchild of Found Animals Foundation– the Los Angeles-based nonprofit dedicated to decreasing animal shelter euthanasia.
The light-hearted calendar is aimed at breaking the cat-owner stereotype, as well as driving home a more profound message about the plight of cats in animal shelters across the state and nation.
The calendar is one of the foundation’s inventive cat campaigns designed to encourage animal lovers to help save a life by adopting a cat or two from their local animal shelter. Each year, 6-8 million cats and dogs enter U.S. shelters and 3-4 million animals are euthanized – 75 percent of those are cats.
Last year, Found Animals held a city-wide casting call seeking real cat-loving men to be featured in the calendar. The creative side of the project was spearheaded by celebrity photographer and creator of the “NoH8 Campaign”, Adam Bouska, of who shot images of men in various poses with cats – from riding a motorcycle to lifting weights.
“The calendar is an attention-grabbing tool to help homeless cats and our way of showing the public that cat owners consist of all types of people,” said Aimee Gilbreath, Executive Director of Found Animals. “We know that cats make great pets for any life stage or style and we are confident this calendar will bring awareness to the cause of cat adoption in a fun way.”
Found Animals will be donating thousands of copies to local shelters, rescue groups and other cat-oriented organizations, which in turn will be sold as a fundraising tool for those respective organizations. The calendar is now available on Amazon; a generous portion of all sales will go towards Found Animals’ ongoing cat initiatives, including: spay and neuter, microchipping and licensing and adoption events and promotions
Bouska is a renowned photographer whose work has been recognized in the New York Times, Life & Style magazine, Guinness Book of World Records 2010, Chelsea Lately, the TODAY show, The View, and CNBC, to name a few.
The calendar is available to purchase on Amazon.com for $13.99 plus shipping and handling, as well as in select stores nationwide.
ABOUT FOUND ANIMALS
Found Animals Foundation is a privately funded Los Angeles based non-profit organization dedicated to animal welfare issues and led by business and medical professionals. The Found Animals team works directly within the animal welfare community to improve animal shelter processes, fund pet sterilization research, promote effective animal welfare policy, and provide funding to area shelters and spay/neutering clinics. The organization also sponsors and promotes pet adoption, pet spay and neutering, microchipping programs, and various animal and pet-related events.